PARA ROWING FOUNDATION PARTNERS WITH EXR TO OPEN UP INDOOR ROWING FOR PARA ATHLETES WORLDWIDE

04 November 2025 Global: Para Rowing Foundation (PRF) and EXR, the pioneering virtualindoor rowing application, have joined forces to help para athletes train, connect, and compete as part of a global community.

Through the partnership, para athletes can access a 25% discount on EXR subscriptions. Any funds PRF receives will be used to provide programs, equipment, and opportunities for para athletes at every stage, from those discovering the sport to elite rowers preparing for

international competition.

Rowing is one of the most effective full body workouts, using more than 85 percent of the body’s muscles, building strength and endurance while remaining low impact. Most gyms and training spaces have a rowing machine, but for many para athletes, access to coaching, adaptive support, and connection with others is still a challenge. This partnership helps break down those barriers by giving para athletes new ways to train and be part of a connected rowing world.

EXR connects to any Bluetooth enabled rowing machine, such as Concept2*, WaterRower and RP3 models, so athletes can row through virtual courses, train with others online, and feel part of a global rowing community. PRF branding now appears in the game, giving para athletes recognition and visibility every time they row.

"Rowing builds strength, confidence, and connection, but too many para athletes still face

barriers to the sport." said Steven Dowd, Executive Chair of Para Rowing Foundation. "By working with EXR, we can make indoor rowing more accessible and bring para athletes together as part of a truly global community."

"Rowing should be fun and open to everyone. With PRF, we can create a space where para

athletes can row together, stay motivated, and feel part of something bigger" said Maxim Van Ginneken, Business Director for EXR. "We are proud to support para athletes and welcome Para Rowing Foundation as our first charity partner."

Over 1.3 billion people, around 16 percent of the world’s population, live with a disability. This

partnership is designed to open more doors for that global community to experience the strength, fitness, and connection indoor rowing can offer.

For more information on joining the PRF community on EXR and accessing the discount, visit https://www.pararowingfoundation.org/

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For further media enquiries, please contact:

Steven Dowd stevendowd@pararowingfoundation.org

Maxim van Ginnekenmaxim@salty-lemon.com

Note to Editors:

*Full list of EXR bluetooth enabled rowers: Concept2, WaterRower, First Degree Fitness (FluidRower), Domyos, RP3, Rogue, Technogym (Skillrow), Lycan, Bodycraft, Xebex, Virtufit, Flow Fitness, Stil-Fit, DC Athletics, Cardiostrong, Christopeit models

About Para Rowing Foundation (PRF):

Established in 2018 as a US-based non-profit organization supporting para rowers worldwide and now a trusted leading authority on para rowing.

● Since PRF’s launch, it has supported more than 250 international athletes (including the Paris 2024 Paralympics).

● Athlete-focused and independent of any country or boathouse (work closely with many National Governing Bodies and World Rowing to achieve best outcomes for athletes).

● Serves all athletes with impairments from all nations, across all levels from entry to

elite/Paralympics.

● PRF removes barriers and distractions to athlete’s focus by providing, facilitating or funding:

○ Holistic world-class training, e.g. five intensive training residentials in Portugal 2018-2025

and the USA in 2019 and 2023; 3,700 hours of coaching; collaborating with 58 coaches;

directly engaging people from 26 countries on six continents.

○ Pro-sports psychology sessions for over 80 hours for 15 athletes.

○ Cash grants.

○ Helps to develop innovative equipment design and development, e.g. para seats and

custom oars.

○ Athlete advocacy.

● Further information can be found via https://www.pararowingfoundation.org/

About EXR:

EXR, created by Salty Lemon Entertainment, is a virtual indoor rowing platform designed to make rowing engaging, social, and motivating for athletes of all levels. Officially endorsed by World Rowing, EXR transforms training by connecting Bluetooth enabled rowing machines, including Concept2, to stunning virtual courses where athletes can row together, track progress, and compete globally.

Salty Lemon Entertainment, headquartered in Antwerp, Belgium, was founded on July 25, 2018, by four developers who combined their passion for sports and technology to create immersive fitness experiences.

The studio, which won “Most Promising Startup Studio of the Year” at the Belgian Game Awards, continues to innovate to make rowing accessible and exciting for everyone. https://exrgame.com/