Asmita Kapadia, communications specialist, has been appointed as Chief Communications Officer and will serve on the PRF Board with immediate effect. She has been supporting PRF since July 2023, raising its profile and visibility with a core mission to enable athletes with impairments globally to fulfil their true potential.
Asmita brings more than 25 years communications experience within global businesses, including charitable initiatives. In 2017, she was one of a team of ten that rowed 88 nautical miles across the Irish Sea from Fishguard to Rosslare to raise much needed funds for charity. Previously Head of Business Communications at the BNY Mellon Investment Management (assets under management of US$1 trillion) for nearly eight years, having held senior positions at Hermes Fund Managers, M&G Investments and Colonial First State Investments.
Having mentored individuals in the investment industry, she is an advocate for human, social and reputational capital. Listed in PRWeek PowerBook 2019 and winner of the ‘Best In-house Team of the Year’ at the PRCA City and Financial Awards 2019.
“Since PRF's inception in 2018, it has aided more than 200 para rowers globally through its advocacy work with donors, NGBs, corporates. While helping PRF over the past year, I have seen first hand its continued positive impact supporting para rowers world-wide. I am thrilled to be appointed as Chief Communications Officer, joining a small central team to build on its achievements. This is an exciting time to be part of PRF's Board to help with the next phase of its growth.”
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